“We’re honestly thrilled with the enthusiasm and level of participation and collaboration in Lobster Crawl,” says Donna Hatt, Chair, South Shore Tourism Co-operative. “This is an exciting opportunity to celebrate Nova Scotia’s Lobster industry, bring guests closer to fishermen and women, and of course savour and sample lobster in season. It’s a natural, and honestly obvious, opportunity for not only tourism but many businesses!
”Nova Scotia is known for lobster, most notably as a summer experience. Building on Barrington’s reputation as Lobster Capital of Canada, the Lobster Crawl is about to put that to the test. Since introducing the concept of a winter event based on the region’s lobster industry, the Co-operative says feedback has been very positive not only from businesses but from organizations like Taste of Nova Scotia, Restaurant Association of Nova Scotia and the Lobster Council of Canada.
After months of planning with tourism operators, organizations and municipalities on Nova Scotia’s South Shore, the South Shore Tourism Co-operative and its members are rolling out the winter experience with an interactive map at http://www.lobstercrawl.ca that will help visitors plan their Lobster Crawl Experience. The Show Me Map concept comes from South Shore marketing agency Digital Fusion, a long-time supporter and advocate for South Shore business and an early adopter of Google’s digital mapping technology. “Having the opportunity to work with South Shore Tourism Co-operative and the Lobster Crawl event is just another example of how local businesses can support and benefit each other,” says owner Dwight Robar.
The first annual South Shore Lobster Crawl is a collaborative initiative of the South Shore Tourism Co-operative, its members and partners from Peggy’s Cove to Charlesville and a key initiative under its 2017/18 South Shore Tourism Marketing plan to establish the South Shore as a top winter tourism destination.
“The cold, clean Atlantic waters around Nova Scotia grow what we consider to be the best lobster in the world,” says Emily Haynes, executive director of Taste of Nova Scotia. “The South Shore Lobster Crawl tells our story of the Nova Scotia lobster industry and the people behind it. We’re celebrating our culinary tourism experiences, our fishing history and our local, coastal communities that are the heart of our lobster industry. Fresh Nova Scotia lobster is available year-round and this celebration, in the winter season, is an amazing way to highlight that we are a year-round culinary destination.”South Shore Tourism Co-operative Limited is an innovative approach to help position Nova Scotia’s beautiful South Shore as a year-round destination for the traveler. We believe in the power of collaboration and building on our collective strengths, investments and resources to market our region to the world!
South Shore Tourism Co-operative receives support from the South Shore Regional Enterprise Network as well as investing members and supporters.
Visit us at: www.novascotia.com/southshore
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For more information, please contact:Heather Spidell, Marketing Coordinator